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The Motor Sport Business Forum continues to grow on the international stage with events set to take place in Europe, North America, Middle East and Asia in the next 12 months.

To add to the global nature of the Forum, the North America and Europe events will run concurrently in early December, providing the maximum opportunity for executives across the world motor sport industry to participate in this end-of-season event.

Simon Berger, Director of the Motor Sport Business Forum, said: "In these times of economic instability, events like the Motor Sport Business Forum have become both highly relevant and important for the global motor sport industry. More than ever the promoters, teams, sponsors and investors require a platform on which they can listen to new ideas, discuss sponsorship initiatives, debate current issues, network with industry professional, and negotiate deals."

Financial Times F1 correspondent James Allen will chair the events in the Middle East and Europe whilst Zak Brown, CEO of international motorsport agency Just Marketing International, will chair the North America event.

Allen said: "I'm very pleased and honoured to have been invited to chair the Forum events in Europe and the Middle East this year. During such a turbulent period for the world economy in general and sport business in particular there is sure to be a great deal to discuss and lessons to be learned for sponsors and rights-holder alike."

Brown added: "I'm delighted to support the inaugural Motor Sport Business Forum North America as the Conference Chair. As an agency, JMI is exclusively dedicated to global motor sport marketing. We will use our collective experience and insider access to help ensure a compelling presenter line-up and array of topics."

The Motor Sport Business Forum is the leading conference, exhibition, marketing and networking event for the global motor sport industry. Each of the Forum's four events offer unrivalled opportunities to network with international motor sport professionals away from the pressures of the track.

MIDDLE EAST - The inaugural Motor Sport Business Forum in the Middle East in 2008 attracted global attention with hundreds of senior industry executives flying in for the event and media coverage worldwide. Exhibitors, Speakers and Delegates praised the Forum for successfully blending a regional focus with the major international issues facing the motor sport industry today.

Now in its second year, the Forum will continue to create a wealth of opportunities for corporations, companies and individuals with an interest in Middle East's burgeoning motor sport market.

www.msbforum.com/middleeast

NORTH AMERICA - The North American Forum will take place in Orlando, Florida in the run-up to the Performance Racing Industry Trade Show, the biggest exhibition in global motor sport.

The two-day event will incorporate a full conference schedule focusing on motor sport business. The major industry figures are not just present at the Forum - they play an active role. Leading figures from NASCAR, IRL, Formula One, MotoGP and Le Mans are all expected to be in attendance.

www.msbforum.com/northamerica

EUROPE - The two-day European Forum is now in its fifth year and continues to grow annually. As always, it incorporates a full conference schedule focusing on the business of Formula One and other major global championships.

The wide-ranging programme covers every area of commercial activity in the sport from sponsorship acquisition and exploitation to event planning and hospitality. The next Forum takes place in December in Monaco and is set to be another high-profile event, featuring the leading teams, sponsors and stakeholders in motor sport.

www.msbforum.com/europe

ASIA - The new Forum in Asia, which will be hosted by Malaysia in 2010, aims to create a wealth of networking and business opportunities to companies, corporations and individuals alike.

Asia has several venues of international standard, bringing high quality international action from Formula One, MotoGP, Touring cars, Rallying and Drag racing. Domestic and regional championships are maturing, while regional investment in the sport, together with a wide range of innovative and creative leisure and lifestyle opportunities, have set new standards of business opportunities within the world of motor sports.

www.motorsportbusinessforumasia.com

The Motor Sport Business Forum is organised by IM2 GmbH (Switzerland).

Motor Sport Business Forum
IM2 Events GmbH
Bleichemattstrasse 9
5600 Lenzburg
Switzerland

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