Global Sponsors Sign Up for 2009 Forum Leading sponsors and investors from across global motor sport will be participating in the Motor Sport Business Forum's flagship event in Monaco on 9-10 December 2009. Talal Al Zain, CEO of Mumtalakat Holdings, the investment arm of the Kingdom of Bahrain and a 30 per cent stakeholder in the McLaren Formula One team, will offer his views on why motor sport is still a worthwhile investment. This will be followed by a panel session featuring some of the leading sponsors in the sport. Participants include LG's Chief Marketing Officer Dermot Boden, Shell's General Manager Global Sponsorships Richard Bracewell, Diageo's Global Sponsorship Director Gary Carey and Hilton's Director of Sports Sponsorship Robin Fenwick. Shell's Richard Bracewell said: "The Motor Sport Business Forum is a great learning opportunity and a great place for networking. Whilst we are in the F1 paddock every two weeks, you don't get much opportunity to talk to others about trends in the sport and exchange views. This event offers the ideal forum to focus on and discuss these issues." Also participating will be Peter Harris, managing director of leading sponsorship agency Iris, which works with major sports sponsors such as Sony Ericsson, Coca-Cola, Shell, Sony, and Adidas. The full conference programme will be released shortly with further high-profile speakers set to confirm their participation. Interview with Richard Bracewell, General Manager Global Sponsorship, Shell Energy and petrochemicals conglomerate Shell is one of the oldest sponsors in Formula One, having been in the sport since the very first races were run in 1950. Here, Richard Bracewell, who is in charge of Shell's global sponsorships, discusses the company's long-running partnership with Ferrari and his views on the F1 sponsorship market. Read the full interview Forum Unites Motor Sport and Yacht Racing This year's Motor Sport Business Forum will once again offer double value for delegates, sponsors and exhibitors as it runs in tandem with the World Yacht Racing Forum. Both events will take place on 9-10 December at the Grimaldi Forum in Monaco and will come together for a jointly-hosted cocktail event at the end of the first day. The 'Track and Ocean' cocktail party will represent further networking opportunities for delegates to share business opportunities that co-exist between these high profile sports. Visit www.worldyachtracingforum.com for further information about the World Yacht Racing Forum.

The Motor Sport Business Forum is organised by IM2 GmbH (Switzerland).

Motor Sport Business Forum
IM2 Events GmbH
Bleichemattstrasse 9
5600 Lenzburg
Switzerland
Tel: ++ 351 91 917 2287
Fax: ++ 44 207 900 1547
Email: simon@im2events.com
Web: www.msbforum.com

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