Email is the fastest growing marketing channel. So much so that it now represents an average of 23% of marketing spends. Yet 43% of marketers are completely unaware of exactly how much ROI they're currently achieving from their email marketing - and 70% believe that inadequate strategy and planning are still barriers to be overcome...(source: E-consultancy Email Marketing Census 2008) This in-depth master class provides you with the essential information you need to exploit email marketing and integrate it with your existing practices to reach new customers in new markets - faster and more easily than ever before. Are you making the best from your email initiatives? As one of the UK's leading experts in innovative email marketing, Pure - along with some of its strategic key partners - will show you how to harness the power of email to deliver your best-ever results in an increasingly competitive market. This master class will help you to optimise your campaign performance and leverage ROI. Over 180 minutes you will examine proven methodologies, leading edge technologies, and best practices across a number of areas including: How to build your acquisition and retention lists, and grow the value of your database; What pitfalls and main errors to avoid when planning international email strategy campaigns; How to bring people skills and streamlined processes together to achieve the best results; Where you should be spending money and where you should save money to maximise ROI; How to create metrics that are meaningful for your business to really measure your campaigns performance.
		Presenters: Robin Kennedy, European Sales Manager, Pure Robin is currently European Sales manager at the UK's Pure 360 leading the expansion into overseas markets. With significant Strategic and Operational knowledge and experienced gained across industry sectors for some of the largest global brands including Unilever, Bausch & Lomb, British Airways and Time Warner - Robin has a deep insight into the critical success factors for successful email marketing and distribution. Sean Atkinson, eCommerce Marketing Manager, RS Components Sean has worked in B2B distribution for the last fifteen years, joining the RS eCommerce team in 2006. He is responsible for developing group email strategies, on-site customer development and the in-journey merchandising strategy across the 26 websites in the group. John Caiger, Managing Director, Matraxis John has been helping users across the public and commercial sector understand the value of Management Information for over twenty five years. He co-founded Matraxis in 2002 to help exploit the business potential of the website through analytics, understanding and targeted action. James Alty, Managing Director, Apteco Ltd James is the founder and Managing Director of Apteco Ltd and has been instrumental in the development of the FastStats(tm) suite of products. With over 20 year's commercial experience in the marketing data analysis and CRM sectors, James has worked with leading corporations in many vertical markets, advising and consulting on their data and insight needs.
		Who should attend? Marketing managers and Marketing Communications Managers, Online marketing managers, e-Commerce managers, Email marketing managers, Customer acquisition / retention managers, e-CRM Managers. Places are limited*. So to book for what promises to be a heavily over-subscribed event, please register your interest today. To register, or to find out more, click here (final date for registration is Friday 19th September, 2008). For more information about this seminar, please contact: Robin C Kennedy - e-mail: robin.kennedy@pure360.com - t: 01273 647 894 * Places being limited they will be attributed on a first come first serve basis.