how often does your company send email newsletters? Never Every Month Every Quarter Whenever we get round to it! Reed Elsevier Newsletters completed in half the time thanks to Pure system. Halpern Cowan Cost saving means Halpern now send all their email traffic through Pure. Haygarth Pure delivers 200,000 mails per campaign for Sony Pictures. Levi's ® Europe (through the agency Lateral) Levi's choose Pure for Txt-response services.

01 - Grow your database 04 - Email success stories 02 - New microsite service 05 - Targeting your emails 03 - High quality content service 06 - Rats to pilot aeroplanes?

Pure Knowledge #1: The power of targeted emails If you're considering email marketing, take a look at our new knowledge series. Each month, the Pure newsletter breaks down the different aspects of running a successful email campaign. It starts this month with targeting. Grow your database virally With Pure's latest upgrade to its email solution you can now not only see who your emails are forwarded to but you can also offer incentives directly to the new recipients to sign up for future emails. Contact Pure for further information. Integrate your emails and website into one seamless campaign Avoid the difficulties of having to modify your main website to fit a specific email marketing campaign with Pure's new microsite service. Create great looking microsites to back up your email campaigns quickly and cost-effectively. Track usage within the microsite for more effective campaign analysis. Contact Pure for further information. Pure expands into new office Due to an expanding list of high profile customers and a growing in-house team, Pure has moved to new offices in the heart of Brighton. Contact numbers all stay the same but in case anyone missed our previous announcements, click here to see our new address details. Engage your audience with high quality content Great emails mean great content. Improve the response to your emails with content tailor-made to suit your market. In partnership with online content specialists The Other Room, Pure is introducing a new service to help you engage and motivate your target audience. Contact The Other Room for further information.

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#01 - Email Marketing: Targeting For an email marketing campaign to be effective, the email must be targeted to resonate with its recipients. Targeted email campaigns have a higher success rate and lower opt-out rates than non-targeted ones.

FAR-SIGHTED OR FAR-FETCHED? Rats to pilot aeroplanes Imagine boarding a plane piloted by a rat. Taking off with just a rodent in the cockpit. In 20 years' time, you could be doing just that. As far fetched as this sounds, scientists in the US are currently teaching a rat's brain to fly a simulated F-22 Fighter Jet - and it's doing a pretty good job of it. How do they do it? In order to teach a rat to fly, scientists first had to remove its brain from its body. They then took some of its brain cells, or neurons, and sprinkled them over electrodes to form a new living network or 'brain'. This was then wired in to a desktop computer running a fighter jet simulation. In effect, the fighter plane became the rat's new 'body'. Like a newborn baby, all it had to do was learn how to use it. Does it work? Amazingly, the rat 'brain' can already navigate its F22 'body' through a variety of different weather conditions, from blue skies to storms and hurricanes, controlling the pitch and roll of the jet with growing accuracy. Will it happen? At the moment, scientists hope these 'brains' may someday be used to fly small unmanned aeroplanes or handle tasks that are dangerous for humans, such as search and rescue missions. There are no plans for them to fly commercial airlines as yet, but who knows - some day soon you might be flying to Spain on a jet piloted by a rat that thinks it's a plane. Far-sighted or far-fetched? © The Other Room Content Ltd 2004

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