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WIN A LUXURY HAMPER
To enable us to continually improve our services, we aim to get to know you a little better each month.
Answer the simple question below and you could be the proud owner of a Pure luxury hamper in time for Christmas.
How do you generally send out your sales literature?
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By email |
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By post |
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We don't |
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Innocent Drinks
Smoothie operator picks Pure off a shortlist to enhance their witty weekly newsletter.
Unigraph Design
Graphics agency draws on Pure inspiration for all its email campaigns for Bupa and BT.
Meteorite
Pure helps this direct marketing agency make an impact for McAfee and more.
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Spannerworks
Spannerworks is one of Europe's most innovative search engine marketing companies and has an impressive list of clients to prove it,
including Harvey Nichols, GlaxoSmithKlein, Agent Provocateur, Carphone Warehouse and Virgin.com.
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Pure Knowledge #2: Time your email to perfection
Don't miss the second installment of our new knowledge series. Each month, the Pure newsletter breaks down the different aspects of running a successful email campaign. This month looks at the secrets of timing.
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#02 - Email marketing: Timing
Each month, the Pure newsletter breaks down the different aspects of running a successful email campaign.
If you want to make an impact with a new email campaign, choosing what day and even what time you launch
is crucial. Like any item of media vying for attention, your email stands the best chance of getting noticed
if it is timely or topical.
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Hide evidence of Pure
Brand every part of your email campaign as your company with Full Domain Masking, a great new feature from Pure.
Domain masking means any evidence of Pure can now be hidden. For example, where currently the FROM field in an email
reads: yourcompany@response.pure360.com, this can change to an email address of your choice. This feature can now include
all opt-out pages, send to friend features, tracked links etc. Contact Pure
for further information.
Newsletter success
The first issue of Pure's newsletter, launched in October, has turned out to be a great success - a product of our collaboration with
online content specialists The Other Room. Latest indications from the Pure system showed open rates well over 60%. 35% of recipients
were interested in our new knowledge series and quite a few people liked the quirky 'Far Fetched or Far Sighted' feature.
Contact The Other Room for help in improving the content of your email
newsletters.
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FAR-SIGHTED OR FAR-FETCHED?
Predictions from the past: Email
We imagine how H G Wells' amazing predictions of email and the Internet back in the late 19th Century
might have been reported at the time.
Far-sighted or far-fetched? © The Other Room Content Ltd 2004
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