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To enable us to continually improve our services, we aim to get to know you a little better each month.

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client wins
Neilson
Pure delivers over 80,000 email newsletters for this leading tour operator.

British Gypsum
British Gypsum choose Pure for their email marketing.

Lookfantastic.com
Pure supplies a newsletter for 300,000 hair and beauty customers.
success story
innocent drinks
innocent drinks

Find out how smoothie operators innocent drinks use Pure to get closer to their customers with a witty and stylish weekly newsletter.
find out what happened
01 - Upgrades to PureResponse 04 - How to write a perfect subject line
02 - Christmas hamper winner 05 - Goats spinning webs
03 - Email success story  
news #003 - jan'2005
January newsletter: see the new and improved Pure system

We've given the Pure system new features and upgraded the capacity to make it even better than before. Find out how your business can make a splash with a Pure emarketing campaign.
Pure knowledge
#03 - Email marketing: Subject lines

Each month, the Pure newsletter breaks down the different aspects of running a successful email campaign.

The subject line in your email motivates the user to open your email. Getting it right is the difference between it being opened and it being deleted.
read more...
latest happenings
New Year, new Pure
New Year Upgrade List: Not quite the same as an OBE but much more useful if you are conducting e-marketing campaigns. Pure have added a list of new features and upgraded capacity to get the New Year rolling. These include:
  • Automatic notification if a recipient clicks through several tracked links
  • A new and more comprehensive search facility to make it easier to find and update your customer records
  • New campaign summary reports to make it easier to compare the results of your campaigns

Christmas hamper winner
Pure Christmas Hamper: the winner of our Christmas Hamper for answering our November questionnaire was Chris Banwell at RedIT (www.red-it.co.uk).

Congratulations - and a bulging Christmas Hamper - to Chris and we hope the rest of you had a great Christmas and New Year.
and finally...
FAR-SIGHTED OR FAR-FETCHED?

Spider-goats

We all know that cross breeding flowers can produce more beautiful blooms but surely that doesn't apply to animals? It's not like scientists would dream of something as weird as crossing a spider with a goat. Would they?

read more...

Far-sighted or far-fetched? © The Other Room Content Ltd 2005
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