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To enable us to continually improve our services, we aim to get to know you a little better each month.
Do you think you could improve the response rate from your email campaigns?
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Yes |
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No |
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With help |
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Don't care |
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RS Components - globally
The world's largest distributor of electronic components chooses Pure emarketing.
latenightlondon.co.uk
Nightlife site uses Pure to keep Londoners informed of the capital's hip events.
BUPA - Memberships division
BUPA chooses Pure to begin using email to keep members informed.
cheapestflights.co.uk
Leading provider of cheap airline tickets uses Pure to deliver thousands of emails.
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Elsevier
Find out why Elsevier, a world-leading multiple-media publisher of scientific, technical and health information products, chose Pure's user-friendly system for its newsletters.
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Pure knowledge #4: how tone can improve response
Don't miss the latest instalment of our email marketing knowledge series. Each month, the Pure newsletter breaks down the different aspects of running a successful email campaign. This month looks at the importance of tone.
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#04 - How tone can improve response
Each month, the Pure newsletter breaks down the different aspects of running a successful email campaign.
The tone of your email marketing should appeal to your target audience. The better suited the tone, the better response you'll get to your campaign.
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Benchmark set for emarketing campaigns
Pure has taken part in a new survey which has revealed the average response rates from UK email marketing campaigns. The survey means you can now compare
how successful your campaigns are against the national average.
The National Email Marketing Benchmarking Survey, conducted by the Direct Marketing Association (DMA), looked at the key metrics in the UK's email marketing
industry to set independent, robust benchmarks.
It found that recipients open 29%-32% of B2C marketing emails. The figures are even more impressive with B2B campaigns, which have opening rates of
32%-37%.
You can obtain the full survey from the Direct Marketing Association (www.dma.org.uk).
To see how you can improve your own response rates, contact Pure.
New reporting features for Pure
PureResponse reporting has been updated. Now you can perform detailed searches through your reports and view summaries by user and
month.
At group level, you can now perform detailed searches and summaries by profile so you can find previous reports more easily and build a
picture of the overall trends in your campaigns. You can also extract the data to your local machine for detailed analysis.
Contact Pure
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FAR-SIGHTED OR FAR-FETCHED?
Predictions From the Past: George Orwell
We imagine how George Orwell's predictions of televisions that watch us and an ever-present Big Brother might have been reported in 1949.
Far-sighted or far-fetched? © The Other Room Content Ltd 2005
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