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To enable us to continually improve our services, we aim to get to know you a little better each month.
Do you think your privacy policy covers use of tracked emails?
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I don't have one |
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No |
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Not sure |
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Yes |
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McCann Erickson, Leeds
Top ad agency uses Pure to spread word of new office.
Brighton Racecourse
Famous venue uses Pure to promote events.
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Face Media Group
Find out why Face Media Group, a leading online print broker, uses PureResponse to keep in touch with thousands of small businesses.
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Pure knowledge #5: how better content can improve response
Don't miss the latest instalment of our email marketing knowledge series. Each month, the Pure newsletter breaks down the different aspects of running a successful email campaign. This month looks at the importance of content.
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#05 - How content improves response
Each month, the Pure newsletter breaks down the different aspects of running a successful email campaign.
You've built up your email with a subject line and managed to persuade your reader to open it. Now you've got to deliver.
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Track customers all the way to a sale
PureResponse's new post-click tracking facility allows you to track your recipients' movements from reading the email, clicking into the
website and all of the way to completing a sale.
The reports of your customers' activities are integrated into the main report page to provide you with in-depth analysis and feedback about
the success of your campaign.
This feature allows you to calculate the value of sales occurring directly as a result of the email campaign. If you don't have online
sales, then you can track any other event you choose.
To see how you can improve your email campaigns, contact Pure.
Make your content work
When readers open an email, they are looking for quality content. This makes the difference between them reading on or closing it
down.
Award-winning content specialists The Other Room can work with you to create quality email content for PureResponse which meets your
business objectives: builds your brand, sells your products, inspires your customers, builds your credibility or simply provides useful
information. To find out more contact The Other Room.
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FAR-SIGHTED OR FAR-FETCHED?
Make your point with Dartmail
If you don't feel your emails pack enough punch, then a new messaging system designed by two students from Canada could be the perfect solution.
Far-sighted or far-fetched? © The Other Room Content Ltd 2005
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