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To enable us to continually improve our services, we aim to get to know you a little better each month.
The number of marketing images I receive on my mobile phone will increase a lot over the next year.
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Qube Media
Find out why Qube uses PureResponse.
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April newsletter: Are you emailing within the law?
Pure has got together with the Net Lawman to draw up a model privacy policy which you can use to make sure you aren't infringing on the Data Protection Act (DPA).
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#06 - Draw your readers in
Each month, the Pure newsletter breaks down the different aspects of running a successful email campaign.
A well-designed, eye-catching email will pay dividends in any marketing campaign as it presents your message in the best light.
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Prove to customers that their privacy is in safe hands for just £29
If you use or sell information about your clients for marketing purpose, you need to be certain you comply with the Data Protection Act
1998 (DPA). Data protection laws apply whenever you process customers' personal information and this can include information gathered by
tracking emails and websites. A breach of the DPA is liable to prosecution and can be punished by a hefty fine. But even just being unable
to show you comply with the DPA can do considerable damage to your clients' confidence in your business.
Pure has got together with Net Lawman to provide you with a concise article on the what the DPA involves and drawn up a model privacy policy
which you can use to help you stay compliant when handling customers' information.
Our model privacy policy helps you prove to customers that you comply with the DPA and its eight key principles. These include provisions
that data must be:
- obtained and processed fairly and lawfully
- processed for specified purposes
- accurate and up-to-date
And since every firm which gathers information about customers has to comply with the DPA, it is best to make a virtue out of your compliance
to reassure your customers and use the opportunity to sell your image. Our privacy policy template is designed to do just that.
Learn about the DPA and how it affects your business in our 2 minute Net Lawman article.
If you want to order a copy of our model privacy policy for just £29 then visit www.NetLawman.co.uk/bizdoc/privacy-pure.php. You can
also access commercial law advice about documents from Net Lawman's Andrew Taylor at 01522 810001.
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FAR-SIGHTED OR FAR-FETCHED?
Predictions From the Past: A flight of fancy
We imagine how newspapers of 1870 would have greeted Jules Verne predicting the moon landing in From the Earth to the Moon.
Far-sighted or far-fetched? © Qube Media Ltd 2005
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