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To enable us to continually improve our services, we aim to get to know you a little better each month.
Surveys: are they a useful way of keeping in touch with customer requirements?
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Yes, very useful and important |
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Useful, but only every now and again |
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No, never really use them |
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FTSE
Pure provides a leading index provider with an effective email delivery solution.
Video Arts
Video Arts uses PureResponse to help bring learning to life.
Bernstein & Andriulli
New York-based international creative talent agency spreads its message with Pure.
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Wired Sussex
Find out why Wired Sussex uses PureResponse.
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Pure knowledge #7: How do you get people to opt in to your emails?
Don't miss the latest in our email marketing knowledge series which analyses the key aspects of running a successful email campaigning. This month looks at opting in.
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#07 - How do you get people to opt in to your emails?
Each month, the Pure newsletter breaks down the different aspects of running a successful email campaign.
This month, we look at persuading people to choose to receive your regular emails.
EC regulations state that marketing emails cannot be sent to anyone without their consent. So persuading consumers to
choose to receive your email is an important matter.
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Pure joins Europe's largest marketing trade association
Pure has joined the Direct Marketing Association (DMA), Europe's largest trade association in the marketing and
communications sector.
Pure shares the principles set out in the DMA's code of practice which protects consumers from inappropriate, unethical
behaviour by unscrupulous or ignorant practitioners as well as protecting and developing the direct marketing
industry.
As a member, Pure has access to the DMA's up-to-the minute information, research and legal advice and can pass the
benefits of this knowledge on to their clients.
A privacy policy for your website for just £29
In case you missed it last month, Pure has got together with the Net Lawman to draw up a model privacy policy which you
can use to make sure you aren't infringing on the Data Protection Act (DPA).
You can use Pure's model privacy policy to help you stay compliant when handling customers' information.
Learn about the DPA and how it affects your business in our
two-minute
Net Lawman article.
If you want to order a copy of our model privacy policy for just £29 then visit
www.NetLawman.co.uk/bizdoc/privacy-pure.php.
You can also access commercial law advice about documents from Net Lawman's Andrew Taylor on 01522 810001.
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FAR-SIGHTED OR FAR-FETCHED?
Mankind to live on the moon
Have you ever seen a cow jump over the moon? You might if George W Bush gets his way. The US President has gone on
record saying he wants to colonise the moon by 2015.
Far-sighted or far-fetched? © Qube Media Ltd 2005
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