 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
 |
|
|
|
 |
 |
|
This month, a survey of surveys:
Do you, or have you considered, sending surveys by email?
|
|
|
|
| |
We frequently do |
|
|
|
| |
Sometimes, but would do more if it was easy |
|
|
|
| |
Never really got round to exploring the possibilities |
|
|
 |
 |
|
 |
|
nCode
Durability engineers put Pure to the test
Harvey Nash
Global recruitment firm give Pure the job
Travel Intelligence
Travel specialist makes Pure its first stop
Medisis
Medisis make Pure a link in the chain
|
|
 |
|
|
|
|
|
|
|
Lookfantastic.com
Find out how PureResponse gave beauty suppliers Lookfantastic an email marketing makeover.
|
|
|
 |
 |
|
|
 |
|
|
|
|
|
 |
|
|
|
Pure knowledge #10: Email marketing - results
Don't miss the latest in our email marketing knowledge series. This month looks at making the best use of the results from your marketing emails.
|
 |
 |
 |
#10 - Results
Each month, the Pure newsletter breaks down the different aspects of running a successful email campaign.
This month, looks at making the best use of the results of your marketing emails.
Why is it important?
If you have done your homework, then your email campaign should have been a resounding success. By examining people's
responses to your mailing and cross-checking against their user profile, you can learn more about your potential new
clients.
What should I look for?
The good news
- Have you responded to new enquiries?
- How many people signed up for your email newsletter via your website?
- What parts of the email did people click on? Which type of content proved to be most popular?
- Who visited your website?
- How have you processed this information? Have you updated your user profiles?
|
|
 |
|
|
How anti-spamming software might be a boost for email marketing
Microsoft and others are promoting Sender ID (SID) technology as a significant boost in the fight to reduce spam.
Research has shown that nearly a quarter of all emails have 'spoof' return addresses. Therefore, because SID will
check that the email return address is genuine, it should reduce spam.
To our mind, anything that cuts spam and reduces the annoyance of people receiving so many emails they don't want can
only be a boost for those sending genuine marketing emails.
But what if your marketing emails are sent by an email delivery company?
Pure's comprehensive Email Masking facility solves any problem posed by SID.
|
|
 |
|
|
|
|
FAR-SIGHTED OR FAR-FETCHED?
Mad writer predicts child-farming future
We imagine how the newspapers of 1932 might have commented on Aldous Huxley's predictions of designer babies in Brave New World...
Far-sighted or far-fetched? © Qube Media Ltd 2005
|
|
|
|
|
|
|
|