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How do you rate Pure's support?
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The British Academy
Pure choice of the intellectual elite
Amazing Grades
Staying in touch with online learners
AA Appointments
Reaching the best new recruits with Pure
Acxes Data
Pure route for direct marketing
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Elsevier

Find out why Elsevier, a world-leading multiple-media publisher of scientific, technical and health information products, chose Pure's user-friendly system for its newsletters.
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Pure knowledge #12: Email marketing - checklist
Don't miss the latest in our email marketing knowledge series. This month looks at your final checklist to make sure you get the most from your email marketing campaign.
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#12 - Checklist
Each month, the Pure newsletter breaks down the different aspects of running a successful email campaign.
This month looks at your final checklist to make sure you get the most from your email marketing campaign.
The dos and don'ts of email marketing
Before you launch your new email marketing campaign, make sure you run a few key checks:
Run the Spam Check in PureResponse to give yourself the best chance of being received. If you have any content that is likely to get you marked as Spam, you'll
be wasting your time.
Have you checked your spelling? Bad spellung and bad grammer!!! makes you look totally unprofessional and erodes your credibility.
Are your customers able to opt in and out without fuss?
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Free with Pure: a safe place to store your images and content
The feedback we received from Pure's customers showed many did not have easy or convenient place on their system to store images and HTML content for a
campaign or newsletter.
Now, Pure's new upload library provides customers with 100 Mbytes of free space in which to store the images and content for their planned email
marketing campaigns and it's completely FREE to all our customers.
Uploadlibrary.com means marketing departments and design agencies can now easily publish or copy their campaign images and content centrally on to a
freely-available site.
Making the link
Once the material is uploaded, simply point PureResponse to the appropriate place and it will automatically convert all your URL references so they link to the
images and content on the site.
Uploadlibrary.com is also
easy to use as it works seamlessly with most popular desktop HTML editors, such as Dreamweaver, Contribute and Frontpage, which have an easy process to
transfer their designs into a broadcast email format.
Contact Pure
for more information.
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FAR-SIGHTED OR FAR-FETCHED?
Predictions from the past: online communities
We imagine how the newspapers of the 1980s might have commented on cult writer William Gibson's predictions of communities in cyberspace.
Far-sighted or far-fetched? © Qube Media Ltd 2005
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