success stories

More will find a place in the sun thanks to Pure

Spanish property specialists MASA has seen the amount of sales generated from their newsletter double since changing their electronic marketing system to PureResponse.

MASA has been selling Spanish property for over 25 years, from the country’s beautiful coastal shores to the picturesque sierras of the Spanish interior. They have built a fine reputation based on putting the customer first, so it is vital for MASA to connect with their customers from the very first point of contact.

MASA found their previous email system was difficult to use, with a poor delivery and opening rate and a lack of technical support. So MASA’s new campaign objective was to increase sales from their website leads through regular, measurable email contact.

The Pure system more than met their aims as both the open and click through rates improved. Pure also offered a clearer reporting method to help MASA’s sales teams measure the success of the campaign and first-class technical back-up.

Paul Payne, MASA’s Internet Sales Manager says: ‘We have used several email marketing platforms in the past and not one of them has produced the level of results or the level of friendly support as Pure360 has. Pure is now a cornerstone of our marketing programme’.

Darren Fell, Sales Director at Pure comments: ‘It’s always great to hear how the Pure system continues to help clients increase sales.  Email marketing really has started to come of age over the last year and will inevitably become an ever more influential part of most companies marketing strategy’.